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Harley-Davidson

Create a campaign for the Dark Custom Line that speaks to newer younger riders.

Harleys are for old timers.

Harleys are for old timers.

Harley-Davidson has a lot of connotations that don't resonate with young people. The "Feel Something" concept aims to cut through the noise and speak to the pure fun and excitement of riding a motorcycle. No leather vests or bad attitudes required.

Shared credit: Andrew Kieffer

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